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Tue. Jul 23rd, 2024

Large chain launches coffee subscription as competitor Pret a Manger

By Vaseline May30,2024
Large chain launches coffee subscription as competitor Pret a Manger



LEON has launched a coffee subscription to compete with Pret – and its ‘Roast Rewards’ are £5 cheaper.

The new subscription to the ‘natural fast food’ store brand claims to offer unparalleled value compared to the country’s cheapest coffee subscription, although it has only one rival: Pret which offers a similar model for £30.

For £25 per month, subscribers can enjoy up to five barista-made drinks per day, along with 20 percent off LEON’s breakfast and all-day menu, excluding meal deals.

As well as coffee, Roast Rewards members can earn 100 points for every £1 spent, and once they reach 3,000 points they are entitled to everything on the menu for free.

LEON has announced the launch of its ‘Roast Rewards’, the most affordable coffee subscription in the UK.
For just £25 per month, subscribers can enjoy up to five barista-made drinks per day, along with 20 percent off LEON’s breakfast and all-day food menu, excluding meal deals

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In the meantime, LEON has satisfied its hunger with a generous 20 percent discount on various tasty breakfast and lunch options.

Mac Plumpton, MD at LEON, expressed his excitement about the launch, saying: ‘We’re so excited to unveil the UK’s most affordable coffee subscription. Prepare for a service packed with flavor, value and delicious coffee.

“LEON is all about delivering exceptional experiences at an unbeatable price.”

Similarly, Pret offers five drinks a day and 20 percent off food, but the loyalty program is more expensive.

The chain was wiped out by customers after increasing the price of its popular coffee subscription by £5 a month to £30 in April, while the price of a latte rose from £2.95 to £3.30.

Pret’s coffee subscription previously cost £25 per month and offered members up to five barista-made drinks per day, which proved hugely popular during the cost of living pressure.

However, it has been replaced by Club Pret, a new loyalty program that costs £30 a month – an effective increase of 20 per cent – although it is supplemented with new discounts on its mix of sandwiches, pastries and other products.

The move came against the backdrop of large increases in the cost of ingredients, including milk, coffee and cheese, and the need to increase staff wages three times a year.

Pret customers shared their anger at the news online, with many saying they were canceling their subscriptions as a result.

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