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Tue. Jul 23rd, 2024

Lotte’s sugar-free soju Saero comes onto the European market

By Vaseline May30,2024
Lotte’s sugar-free soju Saero comes onto the European market

South Korea’s Lotte Chilsung Beverage Co. is set to introduce its sugar-free soju Saero to the European market next month, aiming to expand its global footprint.

Lotte Chilsung Beverage’s Chungju Plant No. 2, which produces Saero, recently completed the necessary product reporting for European exports with the Ministry of Food and Drug Safety, industry sources said on Wednesday.

The company plans to launch large-scale exports of Saero to key European markets including France, Germany and the Netherlands.

Launched by Lotte Chilsung in September 2022, Saero quickly rose to prominence, achieving cumulative sales of 50 million bottles within four months of its debut and surpassing 100 million bottles in seven months.

The brand posted annual sales of more than 100 billion won ($72 million) last year. In April, Lotte Chilsung Beverage expanded its Saero range with the introduction of a fruit-flavoured version, Saero Apricot.

Lotte Chilsung Beverage has actively sought international markets.

It started exporting Saero to Asian countries, including Southeast Asia and Japan, in April of the previous year, and entered the US market in the summer.

At the Anuga International Food Fair in Cologne, Germany, in October last year, Lotte presented Chilsung Beverage Saero and Chilsung Cider, which received positive feedback from attendees.

Write to Hun-Hyoung Ha at [email protected]

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